Terre de Mars

Content

Childhood memories of Poulad's grandmother's beauty rituals with coffee inspired Alexandre, Poulad, and Salem to launch Terre de Mars; the first unisex skincare brand featuring coffee and caffeine. They envisioned high-end, organic, vegan, and cruelty-free products, all made in France. Terre de Mars believes in the richness of nature. By combining organic ingredients with technical expertise, they have created uniquely sensorial and effective skincare. They are modern apothecaries, seeking the perfect balance between efficacy and nature.

The mission

Terre de Mars sought an expert to oversee their communication. After conducting an audit and setting new objectives, a revised strategy for their social media became essential. We emphasized the brand's core values, gave priority to video content, and enhanced the brand's awareness and engagement via growth hacking and Facebook ads. Additionally, we took charge of the editorial direction for both the blog and the newsletter.