Homeland
Homeland is a unique co-ownership management firm that has re-imagined its organization to offer top-quality service to its co-owners.
Each condo has a dedicated manager, supported by a team of expert technicians for technical difficulties like construction, accounting, law, etc. Homeland boosts expert performance with technological innovations like its custom extranet, providing real-time, transparent communication with co-owners.
The company also prioritizes reducing its carbon footprint through eco-friendly actions for both its condos and employees.
The mission
Homeland sought to improve branding to increase recognition with its target audience. This involved reevaluating and improving the foundation, understanding customer needs, and creating a strong brand platform and communication strategy. We worked with the brand for a year to deliver custom content, social media templates and provided internal training.
What we accomplished
- Brand platform
- Customer Journey Map
- Communication strategy
- Templates for social media
- Training of the marketing team
- Brand content
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We are delighted with Maïa's excellent support on our marketing/branding strategy issues. She helped us establish a brand platform and our different personas in a very professional, structured, and creative manner. She also brilliantly accompanies us in our content strategy and social media, enabling us to structure the calendar and reporting of our marketing team. She is always available and provides valuable advice on all our cross-functional marketing considerations. We can only highly recommend her services and are available if you need further feedback!
